Over 2,400 responses nationwide to Heroic Media's pro-life campaign on BET

AUSTIN, Texas, Aug. 8, 2012 /Christian Newswire --

Heroic Media aired the life-saving television commercial "Ultimatum" nationwide over 50 times this summer, resulting in more than 2,400 individual responses. Responses include calls and web-based contacts to life-affirming resources, information, and referrals to local pregnancy centers through the Option Line helpline.

Brian Follett, CEO for Heroic Media, remarked, "Women deserve to know about the compassionate help that is available to them, and this campaign accomplished just that. We are thrilled with the 2,400 responses and can't wait to reach even more women with messages of hope in the coming weeks and months."

The ad, which aired on the Black Entertainment Television (BET) network, is a "Call for Help" message which includes a toll-free phone number for the national helpline, Option Line, which connects callers with nearby life-affirming pregnancy centers.

This marked Heroic Media's fourth national television campaign since 2010. In 2011, Heroic Media's television, Internet and outdoor ads generated over 146,000 connections to life-affirming resources and information across the United States.

"The numbers are encouraging, and the numbers represent women who are responding to hopeful messages and finding compassionate, practical and free services," said Marissa Gabrysch, Director of Marketing, Research and Communications for Heroic Media.

Please contact Marissa Gabrysch at 512-354-2888 or marissa@heroicmedia.org to learn how you can support this and future campaigns.


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