Mexico Lures Boomers with "Eutho-tourism"

Thanks to their new strategic marketing partner Dr Phillip Nitschke Mexican tourism has opened up an new frontier to attract elderly Boomers who are looking for an easy way off this mortal coil.

NUEVO LAREDO, Mexico (Reuters) - Elderly foreign tourists are tapping Mexican pet shops for a drug used by veterinarians to put cats and dogs to sleep that has become the sedative of choice for euthanasia campaigners.

Tourists from as far as Australia have travelled to Mexico to buy liquid pentobarbital, which causes a painless death in humans in less than an hour, right-to-die advocates say.

Clutching photos of the bottled drug to overcome a lack of Spanish, they have maps sketched by euthanasia activists to locate back-street pet shops and veterinary supply stores near the U.S. border. There they can buy a bottle for $35 to $50, enough for one suicide, no questions asked.

"We have a moral right to a peaceful death. I don't want to die with a total loss of dignity, incontinent, barely able to see and stand up, suffering as my mother did," said Bron Norman, a healthy 65-year-old Australian woman who spent $2,860 to fly to Mexico in March to buy pentobarbital.

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