Apprentice Contestant Tarek Saab Continues to Make Waves

Despite opposition from critics, former Apprentice contestant Tarek Saab is committed to support the pro-life movement through his successful business venture, Lionheart Apparel. Earlier today, I spoke with Tarek and was impressed by the innovative manner he has chosen to stand for life. Here is his company's latest release:

Former Apprentice 5 contestant Tarek Saab is causing quite a stir with , his new line of men’s Christian clothing. Saab and business partner, David Colletti, Jr, both Christians, produce designs that are “subtle, symbolic, and stylish.”

Lionheart Apparel offers a variety of hats and T- shirts displaying Christian symbols, some of which are common, like the fish, while others are less common. Additionally, the T-shirts have short scriptural phrases.

“We don’t think wearing a Christian T-Shirt makes a man any more Christian. We simply want to encourage men to identify with their Christian beliefs through what they wear. There is something more inherently meaningful in a Lionheart Apparel product than in something from a sports team or rock group,” says Saab.

However, several people have challenged the company’s public affiliation with the Pro-life movement. Lionheart Apparel donates a portion of its profits to two charities – Human Life International and Dallas-based Catholic Pro-Life Committee.

One Christian consumer was turned off because he felt he could not in good conscience support a Pro- life charity.

Colletti responds, “It’s about being proud of your faith and setting an example for other men, regardless of what other people think. Men have a duty to defend innocent life at all ages. This is why we have chosen to donate 10 percent of all profits to pro-life charities.”

Saab agrees, “Our commitment to the Pro-Life movement is an indicator that we are an action- oriented company that stands for what is right.”

Despite the criticism, the company has benefited from strong word-of-mouth, particularly within the college crowd. The company’s website ( www.LionheartApparel.com) received over a quarter of a million hits during the final two weeks of August. Additionally, the company has secured three retailers to date.

“This is just the beginning of a wide reaching initiative, and we are seeing the fruits of our labor on a national scale,” says Saab.

Colletti adds, “The men who wear Lionheart Apparel are saying to the world ‘I’m more than just a man. I’m a Christian man.’ In light of the secular nature of our society, that’s a bold statement.”




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