Pro-Life Directory Connects Businesses and Consumers

“Prolife America has long needed a mechanism that could help get prolife people on the same page, on the local and national level,” said ProlifePages president, Steve Sanborn. “A great way to aid that process is by focusing on what we already do as consumers and product and service providers.”

Sanborn says the web directory www.prolifepages.com is starting with the simple “Let’s Connect” concept – and a plan to alert their audience (55% of the nation), to achieve consistent exposure and to collect modest annual fees for business listings. All company profits are donated to support prolife charitable organizations.

“The vision is simple,” says Sanborn. “It’s someone needing new windows for a home, or a new car, or financial advice for investments or any of the everyday products and services we all want and need over and over again. Connecting with likeminded businesses can make a major difference for prolife efforts.

“ProlifePages offers a beginning for changing how and where prolife consumers look for the products and services they need – and how businesses view the power of the prolife market. The connections are already there, they’re just not neatly arranged in an accessible online list for the world to see and share. That’s what ProlifePages.com is for.”

Sanborn says ProlifePages wants to be the first directory every prolife person uses to find product and service needs, even for business-to-business needs. The fact the company turns profits over to prolife charities will likely be good incentive for consumer and business use.

“We’re starting today,” said Sanborn. “This has been and will be a labor of love, and we need Prolife America to see it that way too. A lot of people are excited about networking, our sales representative opportunities and more importantly the future for positive change.

Listed businesses pay a modest annual fee for local and national exposure to markets that Sanborn says are largely made up of prolife consumers.

A particular interest to businesses may be that prolife consumers are often very loyal customers particularly to the like-minded businesses they frequent, often giving product and services referrals to family and friends without any prompting.

The web directory concept has been hailed by many as a positive step in the right direction for prolifers.

“The prolife majority has a tremendous amount of potential,” says Jack Cashill, executive editor of the Midwest business magazine, Ingram's. “This is a great way to capture that potential and turn it into something defined and effective.”

ProlifePages also offers prolife charities the opportunity to work with the company in ways that fit current programs and schedules and to raise funds.

Revenue generated by www.prolifepages.com will be distributed via the ProlifePages Charitable Fund to prolife charities, particularly those that counsel expectant mothers, provide or wish to provide ultrasound services and work with adoption.

The company is gaining exposure for the online directory via media outlets, newswires, email referrals and a growing national sales force.

“There is an inherent value in fine tuning our business and purchasing habits,” says Sanborn. “Doing so will still bring us what we want and need as consumers, but it will also help to make a big difference for moms and babies in need.

“Fortunately, many prolife consumers seem to know where not to shop, but there’s not much out there to tell us where to shop and who to do business with.”

“Nothing changes for consumers or businesses – we all keep doing what we do every day, just with greater focus. We all need services and products and now the right tool exists to bring the right people together, form good purchasing habits and help moms and babies too.”