I think this is probably one of the more clever pro-choice bumper stickers out there. At a quick glance, it appeals to our idea of fairness and how much responsibility and trust a person should be given. Those who are trusted with important tasks should also be entrusted with "simple decisions." If we can't trust a person to make a "simple choice," then how could we ever entrust them to the immensely more important task of raising a child?
The bumper sticker displays one of main tactics of the pro-choice movement. Don't talk about what the choice actually is. Just emphasize that it is a "choice." The immense problem with this bumper sticker's message is when someone asks "what choice?"
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But we don't trust women with children. We have child abuse laws. We have mandatory reporters of suspected child abuse. We have child labor laws and compulsary education laws.